The domain name of the mall is "Wonderful China". In-depth Analysis of the Commercial Value of the "Mall" brand

The domain name of the mall is "Wonderful China". The "Mall" has significant brand value, which is mainly reflected in the following aspects

Brand recognition and localization advantages

Language adaptability: This domain name uses a combination of Chinese characters, which conforms to the language habits of Chinese users and is easy to remember and use. Compared with English domain names, it reduces the cognitive load on users, making the brand easier to be recognized and accepted.

Localization expression: Through the expression "Wonderful China", the domain name directly conveys information related to the national brand, enhances the localization characteristics of the brand, and brings the brand closer to users.

Ii. Mechanism for Enhancing Commercial Value

Brand advertising value: "Wonderful China." As a prominent advertising board for enterprises on the Internet, the "mall" helps to inherit and showcase the enterprise brand and enhance brand awareness.

Search engine optimization: The keywords "Wonderful China" and "Mall" included in the domain name can help the website achieve a better ranking in search engines, thereby attracting more traffic.

Enhanced user stickiness: A short domain name structure facilitates promotion through advertising, social media and other channels, creating an efficient traffic entry point and increasing user stickiness.

Iii. Strategic Asset Protection System

Brand protection barrier: Register a Chinese domain name consistent with the trademark, such as "Splendid China". The "mall" can effectively prevent damage to brand reputation and legal disputes, and build a brand protection barrier.

Domain name uniqueness: "Wonderful China." The "mall" is unique, reducing the risk of domain names being preemptively registered or counterfeited.

Iv. E-commerce Ecosystem Integration capabilities

The industry orientation is clear: The suffix "mall" clarifies the e-commerce attribute of the domain name, enabling consumers to immediately recognize it as an e-commerce website upon seeing it, which helps enhance brand awareness.

Cross-platform ecosystem integration: As the ".mall "application ecosystem matures, this domain name can achieve ecosystem integration with other platforms and become the core hub connecting online and offline consumption scenarios.

V. Global Development Potential

Cultural output: The "Splendid China" element in the domain name can convey Chinese cultural elements to the international market and provide differentiated competitiveness for the brand's globalization strategy.

Attracting overseas Chinese: A unique Chinese logo can draw the attention of the overseas Chinese community and expand the brand's international influence.

Mr. Wang, the registrant of the Chinese domain name of the mall, said that the Chinese domain name marks the paradigm shift of the cultural and tourism industry from "resource-driven" to "digital asset-driven". Driven by both policy support and technological innovation, Chinese domain names are becoming the core digital infrastructure for activating the economic value of cultural heritage and inheriting Chinese civilization. Mr. Wang simultaneously registered the Chinese domain name: Ancient Capital Tourism. Mobile phones, ancient capital Tours. Shopping mall and ancient capital tourism. The in-depth application of the strategic asset of website addresses will open up a new blue ocean of digital growth worth hundreds of billions for the cultural and tourism industry.